Hello Kitty Gotochi Charm Keychain Sanrio - Niigata Echigoya Merchant

A Hello Kitty Gotochi charm keychain featuring Kitty dressed as an Echigoya merchant, the Niigata limited version inspired by the Echigo crepe merchants of Japan's classic period dramas.

Gotochi ("local") Kitty designs are made as regional limited editions and sold mainly in souvenir shops in their own area, which makes them popular with collectors around the world.

Brand new and unused, from a Japanese shop's original stock of earlier-release designs. Because these were kept in a shop for some time, the packaging may show minor shelf wear.